13 years on the ground in Asia
Based in Hong Kong then Singapore, in direct contact with the region's buyers, distributors and importers.
About
One bridge, two shores: Europe and Asia
EastBridge Partners was born from thirteen years spent on the ground in Asia — distributing, launching and negotiating European products. One conviction emerged: exceptional craftsmanship deserves more, in Asia, than a catalogue sent from afar.
The founder
13 years serving the crafts of the table in Asia
Based in Asia since 2013 — first in Hong Kong, then Singapore — Maxime has devoted his career to one thing: bringing Europe's crafts of the table into Asian markets and making them thrive — food, beverages and tableware.
Running and then founding import and distribution companies specialised in European fine food, he imported and launched more than thirty European brands in Asia : sourcing from producers, building product portfolios, going to market and driving sales over the long term.
On the distribution side, he negotiated and worked day to day with Asia's major retail groups, including Park'n Shop and Dairy Farm in Hong Kong, and built a broad portfolio of HoReCa clients : restaurants, caterers and hotels. As APAC General Manager of Q Industries, he supplied the region's hospitality sector, from four-star to palace hotels, negotiating directly with the purchasing centres of Accor, IHG, Marriott and Hilton.
Distributor, subsidiary founder, entrepreneur, supplier to hoteliers: Maxime has sat in every seat around the F&B export table. In 2026, he founded EastBridge Partners to put this experience and network at the service of French and European SMEs in food, beverages and tableware — those that have the product, but not yet the bridge.
30+European brands placed in Asia
13yearsof direct presence in Hong Kong and Singapore
7APAC markets covered directly
4active mandates in 2026
What you get
Your export director, not a consulting firm
An operator's track record, not a consultant's
An importer-distributor for thirteen years: more than thirty European brands built in these markets, from listing to resale.
A network you can activate immediately
Established relationships with major retail and international hotel groups, maintained year after year.
You're not hiring a consulting firm.
You're gaining an export director who has already done it for others.
Retail listings
- Park'n Shop
- Dairy Farm Group
HoReCa accounts
- Accor
- IHG
- Marriott
- Hilton
Retail and HoReCa accounts developed by the founder over thirteen years of importing and distribution in Asia.
Get started
Let's talk about your potential in Asia
Thirty minutes is enough for an honest first assessment:
your products, your capacity, and the markets where they stand a chance.
max@eastbridgepartners.asia · +33 7 60 23 75 09