Portfolio 2026

European art de vivre, chosen for Asia

Eight European houses in fine food, drinks, tableware and lifestyle. EastBridge Partners holds their mandates for Asia and works through distributors, never around them.

Chosen from your side of the table

13 years across Southeast Asia

For thirteen years, Maxime de Héricourt ran import and distribution in food, beverages and tableware, first in Hong Kong, then in Singapore, across every Southeast Asian market, Hong Kong, Macau and Taiwan.

He knows what makes a European brand work here: the shelf price once freight, duties and your margin are added, the formats a hotel kitchen or a supermarket will take, the registration each market asks for.

EastBridge Partners is a brand representative, not an importer. Every lead, order and account goes through you.

13yearson the ground in Asia
30+European brands built in the region, among them Robert Welch, Bauscher and Le Coq Porcelaine
All SEAmarkets worked, plus Hong Kong, Macau and Taiwan

How we choose our brands

Six filters every brand has passed

1

A real story

A founder, a place of making, a craft that fits in one sentence.

2

A price that holds

No permanent promotions, no discount channels, no uncontrolled resale online.

3

A hero product

One item a buyer recognises and recommends on its own.

4

Proof at home

Selective points of sale in its home country.

5

Shelf-ready

It sits naturally next to the references of the store we target.

6

Funded for export

Samples, dedicated stock and a regulatory file ready before we knock on doors.

The houses

Eight houses, one standard

Maison La Hulotte

Fine desserts | France

Maison La Hulotte

A Saint-Germain-des-Prés chocolate mousse, made in a dessert workshop since 1968.

Born in a bistro on rue Dauphine, now a 2,000 m² workshop south of Paris making French classics with no preservatives and no texturing agents. Fresh desserts for chefs, jams and chocolate for the shelf.

Where it fitsHotel and restaurant pastry, fine food retail, premium supermarkets

Atma Kitchenware

Cookware | France

Atma Kitchenware

Professional stainless steel cookware, made in Europe.

Three-ply stainless steel pans with no chemical coating, for every hob and the oven. Its signature, La Bonne Poêle, also comes with a detachable handle that saves space in small kitchens.

Where it fitsDepartment store cookware floors, kitchen specialists

El Paeller

Paella and broths | Valencia, Spain

El Paeller

The taste of a wood-fired Valencian paella, ready for any kitchen.

Rafa Margós, the paella master behind the brand, cooks sofrito and broths over a wood fire in a giant paella pan, then bottles them at the right point.

Where it fitsRestaurants, banqueting, fine food retail

Forge de Laguiole

Knives | Laguiole, France

Forge de Laguiole

Authentic Laguiole knives, forged in the village of Laguiole itself.

Every knife is made on site from start to finish, from T12 French steel forged at 1,000°C. The bee is chiselled by hand by some 90 craftspeople, under the Forge's steel blade designed by Philippe Starck.

Where it fitsHotels and restaurants, department stores, corporate gifting

Substance/s

Alcohol-free | Provence, France

Substance/s

Alcohol-free fermented sparkling teas, made and served like a wine.

A fermentation house founded by winemaker Myrko Tépus. Organic Sencha green tea, Verdon spring water and Provençal infusions, served at 8 to 10°C in a wine glass. Official partner of Les Grandes Tables du Monde.

Where it fitsFine dining and hotel restaurants

Amour de Truffes

Truffles | Périgord, France

Amour de Truffes

Périgord truffle for the gourmet shelf, by Maison Aléna.

Guillaume Gé and Mathieu Trellu work from their own orchards: more than 120 hectares in Aquitaine. Truffles chosen on taste, trusted by Cédric Grolet and Yoann Conte.

Where it fitsGourmet retail, food halls, festive and corporate gifting

Bayona

Espadrilles | French Basque Country

Bayona

Espadrilles from the French Basque Country, handmade since 1890.

A family house founded in Bidache, which made espadrilles for Paris fashion houses in the 1970s. Wedges, moccasins, mules and sandals for women and men, in canvas, leather and suede.

Where it fitsResort boutiques, department stores, concept stores

Laetitia Rouget

Ceramics | Lisbon, Portugal

Laetitia Rouget

Handmade ceramics, painted with a French eye and Lisbon colours.

A Central Saint Martins graduate and former fashion designer, now making hand-painted tableware and homeware in Lisbon. Sold on SSENSE, with collaborations for Harrods, The Frankie Shop and Anthropologie.

Where it fitsConcept stores, department store home floors, hotel boutiques

For distributors

Is there room for these brands in your network?

Let's take 30 minutes to go through the portfolio together.

max@eastbridgepartners.asia+65 8585 2318